Defining a new standard for talent

In the creative industry, a talent agency is more than a recruitment service, it is a strategic partner in growth. The objective for Hex was to establish a premier hub for creative jobs, bridging the gap between high-level talent and the businesses that require their expertise. This required a brand identity that resonated with two distinct audiences: the dedicated creative professional and the ambitious business looking for an exact fit. The goal was to build a presence that felt both operationally robust and aesthetically aligned with the industry it serves.

A visual language for the industry

The name "Hex" carries a dual significance that serves as the foundation of the brand. It is a direct reference to the hex codes, the technical building blocks of the creative and digital industries. Simultaneously, the visual system draws from the hexagonal hive structure, representing a highly organised community and a central hub for professional connection. Moving away from the generic aesthetics of traditional staffing firms, the identity is high-contrast and graphic-forward, reflecting the technical precision and human-centric nature of modern creative work.

A toolkit for professional engagement

A brand in the staffing space lives and dies by its ability to facilitate connections and present opportunities with clarity. We developed a comprehensive brand offering designed to equip Hex for every stage of the professional journey:

• Brand Identity & Strategy: Establishing a voice of authority that invites professionals to "Find your creative."

• Social Media Templates: A modular system built for consistent outreach and community engagement.

• Presentation & Pitch Design: High-fidelity decks and templates designed to present talent and solutions to stakeholders with professional confidence.

By maintaining a consistent and striking presence across both digital and physical touchpoints, we ensured that the Hex identity felt as agile as the creative workforce it represents.

The creative hub in action

Hex exists as a visual landmark in the creative job market. By aligning the messaging and design with the technical standards of the design world, we have demonstrated how a brand can lead a conversation through clarity and consistency. It is proof that when a brand speaks the native language of its audience—balancing technical detail with a human-centric hub—it becomes an essential destination for both talent and business.