From a personal philosophy to a public identity

For Union Carpets, a new family-run flooring specialist, the challenge wasn't a lack of skill, it was a lack of visibility. The owner had a clear, soulful vision: a brand rooted in the principles of "Union" (derived from yoga), emphasising balance, craftsmanship, and the connection between a home and its inhabitant. They needed a bridge between their personal reputation and a professional digital identity that would resonate with their local community.

Translating 'Union' into a visual language

Small businesses often struggle to bridge the gap between their personal values and their public identity. We worked to manifest the concept of balance into a tangible brand system. We moved away from the cluttered, loud aesthetics typical of the flooring industry, opting instead for a visual direction that feels both grounded and elevated. By selecting a palette that evokes warmth and materials that feel timeless, we ensured that the brand identity mirrored the calm, harmonious spaces Union Carpets creates for its clients.

A toolkit for authentic connection

A brand is only as strong as its ability to communicate. To help Union Carpets navigate the digital landscape without losing their personal touch, we developed a strategic social toolkit.

Rather than chasing algorithms, we focused on storytelling. Equipping the owner with the typography, templates, and tonal guidance to share their work with pride. This system allows them to maintain a premium digital presence while staying focused on what they do best: transforming homes and building relationships within the community.

Foundations for the future

Union Carpets is no longer just a new business; it is a brand with a distinct point of view. By aligning their visual identity with their core philosophy, we’ve given them the tools to grow from a local start-up into a trusted community staple. It is a testament to the fact that when you build on the right foundations, growth follows naturally.